You Can’t Complete the Puzzle Without a Crisis Plan
Denver, CO, Oct. 02, 2025 (GLOBE NEWSWIRE) -- Business owners are planners by nature. They map out budgets, sales targets, and marketing calendars. But when it comes to crisis communications? 1 in 5 admit they’ve left that piece of the puzzle blank.
Even among the businesses that do claim to have a crisis plan, most fall short. In a survey M&C Communications conducted, we asked, “What do businesses' communications-centered crisis plans cover?” The majority pointed to only the most basic elements:
- 62% said their plan included internal messaging to employees
- 60% said it covered social media protocols
But far fewer had built in critical components:
- Only 39% said their plan included PR-drafted media responses
- Just 24% said they included stakeholder notification
- And a small number, 1%, admitted they weren’t even sure what their plan actually covered
The survey also posed a critical question: “How confident are you that your business would know what to say publicly during a crisis?”
The results revealed a striking contradiction. Nearly 6 in 10 leaders (59%) said they were completely or very confident, with 27% completely confident and 32% very confident. Another 29% were only somewhat confident, while 12% admitted they were hardly or not at all confident.
On the surface, confidence looks strong. But without complete, tested plans in place, that confidence can become a false sense of security, and the missing piece that leaves a business unprotected when a crisis strikes.
If you’d like to protect your reputation, give us a call at 720-273-0927 or visit mandccommunications.com for actionable PR tips to protect your brand and stay ahead of the next crisis.
About M&C Communications
For 16 years, M&C Communications has proven to be an expert in Insider Media Relations™ and Brand Protection PR™, providing businesses with strategic public relations plans and effective content creation services. M&C Communications helps companies enhance visibility and achieve marketing objectives while maintaining brand resiliency.
Diane Mulligan M&C Communications 720-273-0927 dmulligan@mandccommunications.com
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